SPORTSYNC 

PROBLEM

Lack of centralized platforms for fans to connect, share news, updates & opinions related to their favorite sports and teams. This leads to fragmentation & inefficiency as fans search across multiple platforms

SOLUTION

A centralized sports community app for fans to connect, share news, updates, and opinions on favorite sports and teams. By offering a one-stop destination, it eliminates fragmentation and provides a seamless experience.

AR-infused poster design 

The project focused on developing visually pleasing poster designs suitable for AR integration. and playful typography from the illustrative style. These design elements will be seamlessly integrated with AR technology to enhance viewer engagement. Aimed to visually evoke contemplation, stirring emotions, and engaging viewers with the complex web of life.

with the topics being the following:

• Strengths in vulnerabilities

• Hidden truths within reality.

• Resilience through life's fluctuations.

Redesigning Reliance Digital

This project focuses on revamping Reliance Digital to create a more visually appealing and user-centric platform. We aim to enhance the overall aesthetic of the app, making it more engaging and attractive for users. A key objective is to streamline the return and refund processes, ensuring customers can manage their purchases effortlessly and with greater ease. Additionally, we plan to improve the product comparison feature, allowing users to make well-informed decisions more effectively.

 

Coca-Cola Around the World 

This photo manipulation project for Coca-Cola, themed "Travel Around the World," captures the essence of global refreshment and universal joy. The vibrant poster design takes viewers on a visual adventure, illustrating Coca-Cola's worldwide presence. Conceptualized and brought to life using Adobe Photoshop, the poster features a person floating in space, tethered to Coca-Cola cans and bottles, with Earth seen below. This striking visual metaphor beautifully communicates the global journey of this iconic beverage. The project involved photo manipulation to create a captivating and imaginative representation of Coca-Cola's international appeal.

Espresso Escape is a café that offers a refreshing break from everyday routines. This branding project involved everything from naming the café to crafting its visual identity through multiple iterations. The color palette and typography were inspired by the rich, warm tones of coffee, and the cozy ambiance, carefully selected to enhance the café's relaxing atmosphere.The result is a serene and welcoming space where customers can enjoy aromatic coffee, relaxing music and a cozy environment. Whether hanging out with friends, reading a book, or simply savoring the moment, Espresso Escape provides the perfect setting to recharge and relax.

Luminance Skincare App 

Luminance is a skincare app designed to provide users with personalized skincare product recommendations and the convenience of booking dermatologist appointments online. The app begins by helping users determine their skin type through a detailed test, followed by recommending suitable products. Users can also schedule appointments with top dermatologists at their convenience. The project began with extensive research on existing skincare apps and user insights gathered through surveys and interviews. This was followed by creating user personas, user journeys, information architecture, and detailed user and task flows. The UI design phase focused on selecting a color scheme and overall look that reflects the app’s clean, soothing, and professional vibe. The result is an intuitive and user-friendly app that seamlessly combines skincare guidance with professional consultations. 

 

Revolutionizing Dining Experience  

As digital innovation continues to reshape the restaurant landscape, the future of dining is poised for exciting transformation. Embracing digital menus paves the way for immersive, personalized, and sustainable culinary experiences. Interactive digital menus create opportunities for enhanced customer engagement. From interactive games to behind-the scenes content, digital menus enrich the dining experience with entertaining and informative elements. Digital menus streamline operations, reducing paper waste and offering a more sustainable approach to menu presentation. The efficiency of digital menus benefits both the environment and the restaurant's bottom line. 

 

Designing a pet wellness care app 

This project focuses on creating a pet care and wellness app which gives a more visually appealing and user-centric platform. We aim to enhance the overall aesthetic of the app, making it more engaging and attractive for users. A key objective is to provide home based vaccination an ai vet that can know the problems faced by the pets and give them an instant non waiting appointments plus taking care of all their important thing from grooming till pet daily schedule. We are trying to providing a consistent and convenient experience across all touchpoints. This cohesive approach will enhance customer satisfaction and loyalty, making Petty Vetty the preferred destination for pet wellness and care. Through these improvements, we aim to offer a smooth and intuitive journey.  

 

Inventory management system using IOT 

Frequent discrepancies between physical inventory and recorded checkouts were causing financial losses. Our investigation revealed a pattern of unlogged borrowings. To address this, we implemented an IoT-based solution that digitizes the entire item issuing and return process. This not only enhances security by eliminating manual tracking errors, but also streamlines workflows for both staff and patrons, increasing overall efficiency.  

 

Dreamstate 

Current sleep research suggests a significant portion of our lives is spent in an unproductive state. Dreamstate, a proposed headband for 2050, explores the potential of lucid dreaming optimization. By inducing and maintaining lucidity, Dreamstate aims to transform sleep from a passive necessity into an active period of mental exploration and development. This technology could have far-reaching implications, allowing individuals to learn, problem-solve, and even create within the immersive environment of their dreams.  

 

HDFC home loans 

Mobile payments like UPI and GPay have revolutionized user expectations for banking. Consumers crave a frictionless experience, contrasting the traditional lengthy processes. HDFC's mobile app, crucial for younger demographics, lacks features compared to competitors. Their web-based home loan application is also cumbersome. This project proposes a streamlined mobile app redesign for a simplified loan application, prioritizing user experience with mobile-first principles and intuitive workflows. This will expedite loan processing and elevate user satisfaction, aligning with modern banking trends.  

 

Hinoki 

Hinoki addresses the growing demand for authentic and professional Japanese cultural experiences. This innovative platform merges the convenience of BookMyShow with the educational depth of Coursera. Discover and book captivating offline workshops on Japanese arts and culture, or explore a vast library of online courses led by industry professionals. Earn certificates upon completion and connect with a vibrant community of fellow Japan enthusiasts. Hinoki fosters a dynamic learning environment where you can network, challenge yourself through friendly competition, and deepen your cultural immersion.  

 

LUMA GLADIUS 

Luma Gladius, meaning "Light Sword," was a passion project inspired by my fascination with video games like Minecraft, Legend of Zelda, and the Halo franchise. I imagined myself as a character in a video game and decided to create a collectible prop. This journey began with exploring the work and processes of various cosplayers. I designed and 3D printed the sword handle, using a 12mm transparent acrylic for the blade. The blade featured an engraving of my character's story, with my initials subtly hidden within the design. I achieved this detailed engraving using laser cutting machines and further beveled the edges on a sanding machine to create a diffused edge for internal refraction, which illuminated the engraving and the blade. For the electronics, I incorporated a blue LED below the acrylic, along with a battery and a push button, all housed within the 3D-printed handle. The acrylic blade was secured in a T-slot in the handle, positioned above the LED. This combination brought the sword to life, making it a unique and fun 3D-printed creation. This project felt like a childhood dream come true, and the highlight was displaying Luma Gladius at Comic-Con 2024. Seeing people take pictures with the sword was a joyful experience. The project not only allowed me to express my creativity and love for video games but also helped in bringing my childhood dream of owning a personalised collectible come true.  

 

PHYSIO FLEX 

Physio Flex addresses the challenge of back health management among active women, those who often aggravate their back problems due to limited understanding and application of proper care. This wearable aims to provide effective and comprehensive back recovery aid, facilitating quicker rehabilitation. Through observation of a physiotherapy clinic's morning sessions and discussions with patients and physio therapists, I gained insights into muscle behavior and needs. With this I initiated the creation of a wearable specifically designed for women.The concept of the wearable is to support posture correction and help recovery through haptic feedback, along with offering pain relief via electrical stimulation, and encouraging exercise through a smartphone app. Key features of Physio Flex include 1)TENS relief for spot treatment of strained areas- a gridwork of electrodes and haptics on the back that can be controlled via the control module or app. 2) Data collection of muscle engagement and weaknesses, and exercise prompts via haptics. 3)The device uses sensors to map movements, with visualizations available on the app, and haptics to promote proper muscle use. The vision is that the wearable, would be recommended by physiotherapists for customized support. For prototyping, I used a hexagonal forms with a fitting mechanism to sandwich the electrode chipset within the vest. I then 3D printed the parts ie. the control module, 21 hexagons and post-processed to form the vest. Additionally, I created the app's user interface, ensuring seamless integration with the wearable. Physio Flex as a project offers a targeted, solution for back rehabilitation and recovery in active women.  

 

ATHENA LIGHT 

Athena Light is a captivating lighting project born from an imagined alternate Hellenistic timeline. In this world, Greek explorers, philosophers, and artists embarked on a journey to the Indian subcontinent, not to colonize, but to foster cultural exchange. Their mission was to merge Greece's artistic prowess with India's rich traditions. I was inspired by the intricate mirror work of the Sheesh Mahal and the timeless beauty of Greek sculptures. I tried to merge Greek sculptural aesthetics with the ornate mirror work of the Sheesh Mahal, reflecting the brilliance of both cultures. This creation features reflective blocks (in this case mirrors) that cast shadows and reflections, transforming any space into a spectacle play of light. The sculpture pays homage to Athena's wisdom, combining tradition into a statement piece. It transforms into an interplay of light, form, and symbolism, with a touch-sensitive pendant that unlocks the light within—a metaphorical key to wisdom. I began by prototyping with clay to understand face and form, initially planning to use ceramic. After experimenting with paper models adorned with mirrors, I ended up 3D-printing the piece as my hi-fid prototype. For the electronics, I incorporated an Arduino, touch sensor, relay module, bulb, and servo motor. When the touch sensor is activated, the servo motor rotates the bulb, which has a faceted diffuser. As the bulb moves, its light beams reflect of the mirrors, casting speckled patterns that dance across the ceiling and walls.Making a lamp an experience, by bringing a sense of magic and wonder to any environment it illuminates.  

 

Rebranding Fevicol 

I redesigned the logo for Fevicol, targeting the traditional Indian carpenter. I aimed to create a logo that directly communicates the brand's core function—adhesion. Moving away from the iconic elephant logo that has been in use for nearly 70 years, I introduced a new design featuring a T-joint, which is one of the most basic and essential joints in carpentry. This redesign not only highlights the practical application of Fevicol in woodworking but also resonates more closely with the daily experiences and needs of carpenters. The T-joint symbol effectively conveys the message that Fevicol is the go-to adhesive for sticking things together, providing a clear and immediate understanding of the product’s purpose. This approach bridges the gap between the brand and its primary users, reinforcing Fevicol's reputation in a contemporary yet meaningful way.  

 

Immerse 

I designed the comprehensive brand identity for 'Immerse,' an artist residency and fellowship supported by Somaiya Vidyavihar. Immerse offers emerging Indian artists and curators a unique platform to integrate into the arts ecosystem, aiming for both critical and commercial success. Out of over 500 applications, only 8 artists are selected, highlighting the program's exclusivity and dedication to excellence.  

Reflecting the brand's essence—Young, Fresh, Avant-Garde, Pushing the Envelope, Authentic, Strong, and Truthful—I created a cohesive visual identity and a range of collaterals. This included designing the logo, website, t-shirts, tote bags, event banners, and catalogue. My goal was to capture and communicate the innovative spirit and authenticity of Immerse, providing a visual language that resonates with contemporary artists and curators.

 

Pret a Manger Brand Campaign 

In this campaign, my goal was to increase brand awareness for Pret a Manger as they enter the Indian market. After studying the target audience, I identified suitable marketing channels and created various promotional materials, including social media posts, a video advertisement, hoardings, and digital posters.  

The campaign, titled "Eat Fresh, Feel Light, Work Smart," highlights Pret’s commitment to serving only fresh, healthy food. By focusing on the benefits of consuming high-quality, nutritious meals, the campaign emphasizes how Pret’s offerings not only nourish the body but also refresh the mind, enabling individuals to be productive in all aspects of their lives. The messaging underscores the transformative power of wholesome eating, making Pret a desirable choice for those seeking a balanced and productive lifestyle.

 

Kammo the Chameleon 

Kammo the chameleon is an illustrated children’s story book for children of age 4-6 years that helps kids learn colour theory in a fun and experimental way. Join Kammo the chameleon on a vibrant adventure as he embarks on his journey of the world. As Kammo travels to the forest, he explores that he can change colours, but he encounters a problem - his colour won’t match his surroundings anymore. Help Kammo be full of joy again by helping him match the surrounding colour!  

Filled with bright enchanting illustrations, “Kammo the chameleon” is a delightful tale that introduces young readers to the basics of colour theory in a fun and engaging way. Perfect for budding artists and colourful minds, the book encourages creativity and inspires the kids to be more independent.

 

Moh Beauty: Love Yourself a Little More 

In a world that often prioritises superficial beauty, Moh stands as a beacon of authenticity and self-love. We believe true beauty is a reflection of one's inner self and the love for who they are. Derived from the Hindi word "moh," meaning attraction and love, our brand embodies the essence of glowing from within. Moh helps you appreciate and celebrate your unique beauty, transcending beyond the conventional notion of makeup as a means to mask imperfections.  

Crafted with care, Moh Beauty uses high-quality, ethically sourced ingredients that nourish your skin and spirit. From our soothing skincare line to our vibrant makeup collection, each item serves as a reminder that you are worthy of love and appreciation. Committed to inclusivity and sustainability, our products cater to diverse skin tones and types, ensuring everyone can find something that makes them feel beautiful. By choosing Moh, you join a community that values self-respect and kindness. Our ultimate goal is to empower every individual to see their own worth. Discover the power of self-appreciation and let your inner beauty take centre stage with Moh Beauty.

 

Wearify: An Experiential Closet App 

Do you often find yourself standing in front of your wardrobe, feeling overwhelmed and unsure of what to wear for the day? Well, you’re not alone. Introducing Wearify – an app designed to simplify your daily outfit decisions and help you curate the perfect look with ease. By transforming your wardrobe into a curated experience, Wearify makes choosing what to wear effortless and enjoyable. Whether you’re dressing for work, a casual outing, or a special event, our app turns your closet into a streamlined, curated experience, making it easy to select outfits that match your style and occasion. Wearify's innovative features help you visualise and coordinate your wardrobe, ensuring that you can effortlessly put together stunning looks every day.  

Say goodbye to the stress of outfit planning. With Wearify, you can browse through style inspirations and trends tailored to your taste, get creative with personalised suggestions, and make confident style choices. Whether you're preparing for a busy day at work or a special event, we simplify the process, so you always look and feel your best. Elevate your fashion game with Wearify and experience the ease of effortless style.

 

Redesigning Reliance Digital 

This project focuses on revamping Reliance Digital to create a more visually appealing and user-centric platform. We aim to enhance the overall aesthetic of the app, making it more engaging and attractive for users. A key objective is to streamline the return and refund processes, ensuring customers can manage their purchases effortlessly and with greater ease. Additionally, we plan to improve the product comparison feature, allowing users to make well-informed decisions more effectively.  

By adopting an omnichannel strategy, we will seamlessly integrate the online and in-store shopping experiences, providing a consistent and convenient experience across all touchpoints. This cohesive approach will enhance customer satisfaction and loyalty, making Reliance Digital the preferred destination for consumer electronics. Through these improvements, we aim to offer a smooth and intuitive shopping journey, bridging the gap between digital and physical retail.

 

Trainr: Revolutionizing Athlete Training 

Athletes often struggle with generic training plans, limited feedback, and unreliable coaching, which can hinder their progress and increase the risk of injury. To address these challenges, we created Trainr, an innovative integrated solution featuring a wearable sports inner paired with a cutting-edge app. Trainr provides real-time performance tracking and instant feedback, empowering athletes to make precise adjustments and enhance their training. The system also offers tailored exercises, personalized meal plans, and specific drills, all designed to optimize training and maximize athletic potential. By empowering athletes with high-quality coaching and personalized insights, Trainr aims to transform the training experience and help users reach their full potential.  

 

Cogitate 

As a design student, staying updated on industry news and upcoming art events is both crucial and challenging. The lack of a centralized platform makes it difficult to find reliable information and connect with peers who share my creative interests. I found myself constantly searching through multiple sources for updates on exhibitions, workshops, and networking events, often missing out on key opportunities. This struggle wasn't unique to me; my peers shared similar frustrations, expressing a need for a cohesive space to access industry news and connect with like-minded individuals.

To address these issues and contribute to the creative community, I developed Cogitate. Cogitate is a comprehensive platform designed to keep creative individuals informed about industry news and upcoming educational or entertaining art events, both locally and globally. It also simplifies the process of booking tickets online, ensuring users never miss an event. Beyond that, Cogitate serves as a social networking hub, enabling passionate creatives to connect, share ideas, and collaborate.  

As a fresher entering the industry, I understand the importance of building connections and staying informed. Cogitate is my effort to give back to the community, offering a solution that fosters networking and ensures creatives are always in the loop with the latest industry trends and events.

 

Cohesion 

The kitchen: the heart of the home, often a hub of chaos. Juggling grocery lists, managing waste, and planning meals can be overwhelming. Today's fast-paced life demands smarter solutions. Cohesion transforms the kitchen into a streamlined, connected ecosystem. By syncing your appliances with your devices, simplifying grocery shopping, automating inventory management, and inspiring healthy cooking. From personalized meal plans to family-approved recipes, redefining the kitchen experience.  

 

Doing My Bit Campaign 

I had to create a brand campaign for Greenpeace, a global network of independent campaigning organisations that use peaceful protest and creative confrontation to expose global environmental problems and promote solutions. After diving into research and brainstorming marathons, we decided to tackle the wicked problem of plastic pollution. Plastic is like that annoying houseguest who never leaves—it's everywhere and it's causing a mess. This campaign aims to raise awareness about single-use plastics and encourage people to stop using them. It also invites people to get involved with the Greenpeace community, make more mindful choices in their daily lives, and appreciate those who make an effort.  

We are surrounded by plastic—it's become a part of us, and living a plastic-free life is not easy. But this campaign is positive and passionate, echoing Greenpeace's origins in peaceful protest. So, I'm doing my bit. Are you?

 

BREAKFUSSY  

According to The Indian Express reports, skipping breakfast for a long period can lead to health complications as serious as blood cancer. Our demanding work culture and manic lifestyle cause people to turn down morning meals to compensate for their loss of time, resulting in a much greater loss of some major nutrients like calcium, iron and vitamins. Intending to transform this light-mindedness of people, energise their bodies with essentials and give a great start to the day, BREAKFUSSY offers a well-curated and wholesome range of breakfast meals ranging from iconic cereal meals to burritos, oatsome desserts and savouries.  

I worked on the brand naming, identity, and packaging design for BREAKFUSSY, a welcoming and chirpy brand for an audience that ranges from the Good to Go corporate to fun school attendees, encouraging them to “Have breakfast like a king.” With a chirpy and contemporary style the brand identity and packaging display a balanced combination of organic and geometric shapes, representing the variety and wholesomeness the brand promises to offer.

 

Apollo, A Timeless Curve 

A metal fixture with a composed curve meant to serve as a piece of art in the living room with a variable accent. This metal table lamp dictates the room's ambiance while serving as a captivating piece of art with its variable accent. At its center, a solitary sphere interacts with the shaft in a planetary fashion. By day, Apollo's metal shaft captures and reflects natural light, creating dynamic shadows and highlights that add depth and dimension to the room. The gradient play between glass and metal materials ensures a smooth transition of light, seamlessly integrating the lamp into any decor.  

As night falls, Apollo's variable accent tonality offers a soft, inviting glow that envelops the space in warmth, enhancing the room's ambiance with a serene and tranquil light. This innovative design makes Apollo both a practical light source and an exquisite art piece, perfect for any home.

 

EcoWave: Smart Energy Management for a Brighter, Sustainable Future.  

EcoWave is transforming energy management with a cutting-edge app designed to optimise your home’s electricity usage. Tackling the issue of high energy bills caused by inefficient consumption, the app provides real-time monitoring and control. By connecting your appliances via Wi-Fi, you gain valuable insights into your energy patterns and can make informed adjustments. 

Our phygital approach blends technology with practicality, allowing you to manage every plugged-in device efficiently. The app offers a user-friendly interface to monitor, control, and optimise your energy use, helping to reduce electricity bills and promote a sustainable lifestyle.  

With EcoWave, you’re not just managing energy—you’re adopting a smarter, greener way of living. Take control of your consumption, save money, and contribute to a more sustainable future, all from your smartphone. Discover the future of energy management with EcoWave and make every watt count. 

Reliance Digital Redeisgn 

This project focuses on revamping Reliance Digital to create a more visually appealing and user-centric platform. We aim to enhance the overall aesthetic of the app, making it more engaging and attractive for users. A key objective is to streamline the return and refund processes, ensuring customers can manage their purchases effortlessly and with greater ease. Additionally, we plan to improve the product comparison feature, allowing users to make well-informed decisions more effectively.  

By adopting an omnichannel strategy, we will seamlessly integrate the online and in-store shopping experiences, providing a consistent and convenient experience across all touchpoints. This cohesive approach will enhance customer satisfaction and loyalty, making Reliance Digital the preferred destination for consumer electronics. Through these improvements, we aim to offer a smooth and intuitive shopping journey, bridging the gap between digital and physical retail. 

Stones Chocolate 

Our branding project for Stones Chocolate focuses on creating a striking and memorable identity that captures the essence of the brand's bold flavors and vibrant personality. We utilized bold typography and bright colors to reflect the rich, intense experience that Stones Chocolate offers. The design is crafted to stand out on the shelves, grabbing attention and enticing customers with its dynamic and lively appeal.  

By combining strong, modern fonts with a vivid color palette, we convey the quality and excitement of Stones Chocolate. The bold typography communicates confidence and strength, while the bright colors evoke joy and indulgence. This branding strategy not only highlights the uniqueness of Stones Chocolate but also ensures it resonates with a diverse audience, creating a lasting impression. 

Trainr 

Athletes often encounter challenges with one-size-fits-all training plans, inadequate feedback, and inconsistent coaching, which can hinder their progress and increase injury risk. To address these issues, we created Trainr, a groundbreaking solution that combines a wearable sports garment with an advanced app. Trainr offers real-time performance tracking and instant feedback, allowing athletes to make precise adjustments and enhance their training. The system provides customized exercises, personalized meal plans, and specific drills, all designed to optimize training and maximize athletic potential. By delivering high-quality coaching and tailored insights, Trainr aims to transform the training experience, empowering athletes to achieve their peak performance.  

Dexter 

Do you believe Pablo Picasso’s saying, “Everything you can imagine is real”? Dexter believes you can create stunning art and designs through your creativity. The brand curates exclusive backpacks for creatives, be it artists, designers, musicians or any other person with a spark to create something. We want to evoke creativity and passion in the minds of creatives while leaving a mark on their mind about the brand itself. The two brand shades black and white are a blank canvas for you to express yourself blurring the lines between imagination and reality.  

Packaging for TSHHH! 

TSHHH! is a brand that aspires to make home decor more exuberant and give it an identity that is not very sophisticated and elegant. Vases are known to be good home decor piece especially for gifting and we at TSHHH! want to elevate this experience and create a packaging that appeals as 'THE GIFT' to you, and your loved ones. The two layered packaging unravels an eclectic vase, perfect for setting up your home. So this gifting season let's ditch the dull and ‘Break The Norms’.  

Redesigning an Album Cover 

This is the redesign of Arctic monkeys’ Favourite Worst Nightmare album. The 2007 album by the above band is a darker, energetic and aggressive but vibrant album compared to their other ones. The idea behind this work was to create an absurd, abandoned, but meaningful artwork. The inspiration for this comes from one of the songs in the album itself - D is for dangerous, which talks about desire, seduction, manipulation and a hint of danger. The band chose the name ‘Favourite Worst Nightmare’ from the lyrics of the song above.  

Editorial - Redesigning the Merchant of Venice Book 

I was given the task of redesigning a famous book of literature, and the Merchant of Venice was my pick. Making the book user-friendly for both teachers and students was my goal. There was not enough room for me to take notes in the cramped Merchant of Venice textbook I had at school. Furthermore, studying and seeing nothing but text was incredibly monotonous. After learning about these insights, the goal was to simplify and liberate note-taking while also stimulating the reader's interest in the book through the use of colorful, mood-appropriate artwork that group scenes and acts together.  

Wednesday: A Brand Campaign 

This project is a brand campaign for the Netflix show "Wednesday". The campaign celebrates individuality and encourages people to embrace their uniqueness. The central theme is inspired by Wednesday Addams, a character known for being her own person.  

The campaign utilizes various touchpoints to spread the message, including eye-catching visuals like billboards that capture Wednesday's spirit, social media posts to keep the audience engaged, a website countdown building anticipation for the show's release, a large scale event where people can cosplay, click photos, buy merchandise (all of this being wednesday themed) and even get to watch the screenings for the first 2 episodes of the series! 

By highlighting the idea of embracing your uniqueness, the campaign aims to connect with viewers and generate excitement for the "Wednesday" show on Netflix. In short, this is a campaign that celebrates being yourself, just like Wednesday Addams. 

Inside Out 2 Movie Release Campaign. 

The campaign design for the film release of "Inside Out 2" revolves around the compelling concept of "Let the Inside Out," encouraging audiences to express their inner emotions and thoughts in various forms such as digital, print, and experiential mediums. The campaign collaborates with renowned brands Cadbury and Cadbury Gems, highlighting how these chocolates are intrinsically linked to our cherished memories, much like the characters in the film. Cadbury Gems, with its vibrant colors and playful nature, provides a perfect metaphor for exploring and expressing a spectrum of emotions. Additionally, partnerships with Crossword Bookstores and Penguin Random House India enrich the campaign by integrating print media, offering book-related activities and reading and writing experiences, collaborating activities that resonate with the film's themes. This strategic collaboration not only amplifies the film's message but also creates a multi-faceted engagement platform that encourages audiences to connect with their emotions and share their personal stories in creative and meaningful ways.  

Brand Package Design for Tanjore Tiffin Room 

The brand design project for The Tanjore Tiffin Room focuses on crafting a distinctive identity that captures the essence of South Indian fine dining. The design elements reflect the warmth and authenticity of home-cooked flavors, with visual motifs that evoke the rich tapestry of South Indian culinary traditions. By incorporating these themes into packaging, menu designs, brochures, marketing materials, and the ecommerce website, the project aims to create a cohesive and appealing brand image. This unified approach ensures that every interaction with the brand resonates with sophistication and cultural authenticity, drawing consumers into an experience that promises both familiarity and innovation. Additionally, the project extends to designing uniforms and other touchpoints to create a consistent and memorable impression that delights the senses and leaves patrons longing for more.  

Taste Of Time 

The illustration project captures the dynamic evolution of food, emphasizing how traditional culinary practices are continually influenced by modern innovations and global trends. This project visually explores the interplay between established dishes and contemporary fusion cuisine, highlighting how technological advancements, shifting dietary preferences, and multicultural influences are reshaping our food experiences. Through vibrant imagery and creative designs, the project illustrates how food is not just about nourishment but also a reflection of societal changes and cultural exchanges. By showcasing this transformation, the project invites viewers to appreciate the diversity and excitement that modern culinary arts bring to our daily lives.  

A Witch’s Atelier 

Create an immersive, interactive D&D map themed around a witch’s atelier, featuring detailed 3D elements, electronics for dynamic lighting, and mechanical components for movement.  

Lighting Design 

This minimal lamp is made for messy table environments. Its sleek and minimal design makes it easy to use and hold, and simple to move around. Its wireless quality prevents messy tangling of wires with items on the table. And its frame-like structure makes it stable without the need for a heavy flat base. It is portable and rechargeable.  

Ludo 

This is a gesture-based Gaming Device. The device is controlled by a wrist band. Players form a circle around it and wear the wristband to communicate with the central “hub”  

JUSTIFIX 

JustiFix is a comprehensive app designed to tackle the challenges faced by individuals in the Indian judiciary system. This innovative app aims to streamline the judicial process, provide legal assistance, facilitate case tracking, connect users with relevant lawyers, and digitize paper file management for citizens.  

JustiFix's vision is to empower justice for all, bridge the gap between legal knowledge and citizens, and enhance access to justice, all while ensuring user privacy and complying with legal regulations. 

Sync Up 

Sync Up aims to streamline the medical document transfer and insurance claim processes, addressing the challenges of lengthy document submission, verification delays, and inadequate real-time updates for patients and hospital staff.  

Sync Up is designed to enhance the efficiency and satisfaction of both patients and healthcare providers by significantly reducing administrative time and speeding up insurance verification and claim processing. Despite potential initial setup and training costs, the long-term benefits of improved patient care and streamlined operations make it a valuable solution for India’s healthcare system.