Roos Giethoorn uses her background in Contemporary (Urban) Art & Design, Graphic Design, Design Thinking, (Women) Empowerment, and Zen to elevate creative potential by clearing limiting beliefs, and clarifying purpose. Through this, change-makers, innovators, and innovative entrepreneurs can create a human-centered and innovative product, service, or business, and most of all a creative and inspired life.

She is focused on bringing energy and empowerment to creativity in places where that might be blocked. She supports change-makers, innovators, and innovative entrepreneurs by empowering their soft-skills such as social-emotional skills, critical thinking skills, and skills that facilitate positive interactions with others. Through this, they become resilient and know how to nurture their creative power so that they are able to evolve, adapt and overcome challenges in any situation.